Our Privacy Policy
This privacy policy explains how we collect and process your personal data
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.
We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation, which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
Personal information we collect about you
We may collect and use the following personal information about you:
- your name and contact information, including email address and telephone number, billing address, delivery address
- information to enable us to check and verify your identity, such as your date of birth
- your login details and password
- your gender information and/or marital status, if you choose to give this to us
- location data
- your billing information, transaction and payment card information
- your contact history, purchase history and saved items
- information about how you use our website, IT, communication and other systems
- your responses to surveys, competitions and promotions
- your preferences in receiving marketing from us and our third parties and your communication preferences
This personal information is required to provide products and services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing them to you.
How your personal information is collected
We collect most of this personal information directly from you—in person, by telephone, text or email and/or via our website. However, we may also collect information:
- from publicly accessible sources
- from a third party with your consent
- from cookies on our website—for more information on our use of cookies, please see our cookie policy
- via our IT systems, such as automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email and instant messaging systems
How and why we use your information
Under data protection law, we may only use your personal information if we have a proper reason for doing so, for example
- to comply with our legal and regulatory obligations
- for the performance of our contract with you or to take steps at your request before entering into a contract
- for our legitimate interests or those of a third party; or
- where you have given consent
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
The table below explains what we use (process) your personal information for and our reasons for doing so:
| What we use your personal information for | Our reasons |
| To provide products and services to you | For the performance of our contract with you or to take steps at your request before entering into a contract |
| To prevent and detect fraud against you | For our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for you |
| Ensuring business policies are adhered to, such as policies covering security and internet use | For our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to you |
| To prevent and detect fraud against you | For our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for you |
| Operational reasons, such as improving efficiency, our website and services, training and quality control | For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service for you at the best price |
| Ensuring the confidentiality of commercially sensitive information | For our legitimate interests or those of a third party, ie to protect trade secrets and other commercially valuable information |
Personal information we collect about you
We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any special categories of personal data about you. This includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.